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Abstract

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Introduction

Literature Review

Subheading One

Subheading Two

Theoretical Framework and Hypothesis Development (If Applicable)

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Figure 1: Theoretical Framework

Method

Findings

Table 1: Sample 1

Criteria	Category	Number	Percentage
Gender	Male	149	49%
Female	153	51%
Age Group	25-29	120	40%
30-34	77	25%
35-39	48	16%
40-44	18	6%
45-49	24	8%
50-54	15	5%
Education Level	Undergraduate	145	48%
Master	125	41%
PhD	32	11%

Discussion and Conclusion

References

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Ahmed, Z., Gull, M. and Rafiq, U. (2015). Factors affecting consumer switching behavior: Mobile phone market in Manchester-United kingdom, International Journal of Scientific and Research Publications, 5(7), 1-7

Bin, H. and Lazim, D.S. (2015). What Factor Persuade Malaysians Consumer To Purchase Smartphone? Journal of Technology and Operations Management, 10(2), 38-50.

Byrne, B. M. (1994). Structural equation modeling with EQS and EQS/Windows. Thousand Oaks, CA: Sage Publications.

Chen, Y. S., Chen, T. J. and Lin, C. C. (2016). The analyses of purchasing decisions and brand loyalty for Smartphone consumers, Open Journal of Social Sciences, 4(7), 108-116.

Global Business and Management Research: An International Journal

Vol. 16, No. X (2024)

2

GBMR

GBMR

2024-01-31

Mehran NEJATI AJIBISHEH

Microsoft