Introduction

The global digital transformation is already having a massive impact on the region’s economies and the nation. As consumers, we are at the heart of the digital economy, accounting for more than 50 percent of GDP. The digital economy refers to a broad range of economic activities that use digitized information and knowledge as key factors of production which includes the internet, cloud computing, big data, FINTECH and other new digital technologies to collect, store, analyze, and share information digitally and transform social interactions. The digitization of the economy creates benefits and efficiencies as digital technologies drive innovation and fuel job opportunities and economic growth which permeates all aspects of society, influencing the way people interact and bring about broad sociological changes.

Hence this year’s 22^nd International MACFEA Conference is focused on a very important theme that aims at highlighting the importance of the digital economy which has the potential to radically change the social environment and economic activities in the country. Understanding the digital economy remains a challenge because of its complexity and this conference provides a platform to disseminate research findings and panel discussions in preparing the consumer and society in understanding the Fourth Industrial Revolution which is built on the digital economy. Hence, the 22^nd International MACFEA Conference aims to provide a platform for MACFEA members, academia, researchers, students, practitioners, service providers and government officials to share their views on the main and sub-themes to ensure a deeper understanding on how consumers and society can leverage on digital innovation.

Objectives

1.    To share views on the current state of the digital economy in Malaysia. 
2.    To share research findings and to promote a better understanding on the role of the digital economy in Malaysia, particularly how digital technologies may impact and transform both business practices and societies.
3.    To share research findings in the area of consumers and society in the digital economy especially related to e-commerce, mobile commerce, economic and consumer policy. 
4.    To highlight various consumer related issues and share research findings notably in the areas of consumer services and protection, consumer education and sustainable practices. 
5.    To create networking among MACFEA members, academia, policy makers, service providers, researchers, NGOs, students, practitioners and the general public.



Sub Themes

Industrial Revolution 4.0 & Digital Economy
Digital Consumers in Business and Marketing
Consumer Services
Consumer Protection and Advocacy
Halal Issues and Consumers
Consumer Finance
Consumer Decision Making
Consumer Education
Sustainable Consumption
Consumer Empowerment and Quality of Life
Family Economics
Other related fields in consumer studies

PUBLICATION OPPORTUNITY

1. Malaysian Journal of Consumer and Family Economics (MAJCAFE) - Scopus Indexed
2. International Journal of Supply Chain - Scopus Indexed
3. Management and Accounting Reveiw (MAR) - ERA Indexed
4. Asia-Pacific Management Accounting Journal (APMAJ) - ERA Indexed
5. Journal of International Business, Economics and Entrepreneurship (JIBE) - MyJurnal
6. Journal of Emerging Economies and Islamic Research (JEEIR) - MyCite, ASEAN Citation Index
7. Advances in International Business Research Journal (ABRIJ) - MyCite, MyJurnal
8. Jurnal Pengguna Malaysia (JPM)
9. Social and Management Research Journal (SMRJ)