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Programmes

The 22nd Malaysian Consumer and Family Economics Association (MACFEA) International Conference 2018 (MACFEA 2018)

CONFERENCE PROGRAM

Day 1: 30/10/2018 (Tuesday)

8.30am - 9.00am

Registration of Participants

Arrival of Guests & VIPs


9.00am - 9.15am

Welcoming Speech and Opening by Vice President of MACFEA, Prof. Dr. Faridah Hj Hassan


9.15am - 10.00am

Keynote Address by Dr. Richard Record,

Lead Economist, World Bank Group Global Knowledge and Research Hub in Malaysia

Topic: Malaysia’s Digital Economy: A New Driver of Development


10.00am - 10.30am

Visit Poster Presentation, Booth Display & Coffee Break


10.30am - 11.30am

Digital Consumer:

Mr Ammar Roslizar,

CEO / COO of ARBA Travel & Tours Sdn Bhd

Topic: Understanding the Digital Consumer: Opportunities and Risks


Assoc Prof Dr Nuraisyah Chua Abdullah,

Faculty of Law, UiTM Shah Alam

Topic: Consumer Safety and Protection in a Digital Space


11.30am – 1.00pm

Parallel Session 1


1.00pm - 2.15pm

Lunch


2.15pm – 3.45pm

Parallel Session 2


3.45 pm

Booth Visit

Tea Break and End of Day 1


Day 2: 31/10/2018 (Wednesday)

9.00am – 9.30 am

Keynote Address by Pn Wan Rufaidah Binti Dato Haji Wan Omar,

Chairman of Tribunal for Consumer Claims, Malaysia

Topic: Industry and Consumer in the Digital Space


9.30am – 10.45am

Digital Entrepreneurship:


Ms. Emelia Abdul Malik,

Founder of Melia Empire

Topic: Entering the Era of Social Shopping


Ms. Muhaini Mahmud,

Co-Founder & Director of Kiddocare

Topic: How Digital Platforms Provide Abundant Opportunities through Sharing Economy for Women


Mr Tim Spijker

Managing Director of SOLS SMART

Topic: How Social Media and Digital Tools Transform Social Enterprises


10.45am - 11.00am

Booth Visit & Coffee Break


11.00am - 12.30pm

Parallel Session 3


12.30pm – 2.00pm

Lunch


2.00pm – 3.30pm

Parallel Session 4


3.30pm

Award Ceremony  and Closing


4.00pm

Tea & End of Event



PARALLEL SESSIONS

DAY 1 – 30 OCTOBER 2018 (11.30am – 1.00pm)

SESSION 1

TRACK A: CONSUMER DECISION MAKING

ROOM: Auditorium 1

SESSION CHAIR: Assoc. Prof. Dr Fazli Sabri

SESSION 1

TRACK B: FAMILY ECONOMICS/CONSUMER FINANCE

ROOM: Auditorium 2

SESSION CHAIR: Dr Husniyah Abd. Rahim @Abdul Wahab

SESSION 1

TRACK C: HALAL ISSUES

ROOM: Seminar Room

SESSION CHAIR: Dr Syuhaili Osman

11.30-11.50 AM

The Effect of Optimism Bias on the Continuance Usage Intention of E-Government Services

Author :Santhanamery Thominathan

Presenter :Santhanamery Thominathan

11.30-11.50 AM

Income Management of Newly Married Couples: Case of Urban Malay Community

Author :Leylawati Joremi

Presenter : Leylawati Joremi

11.30-11.50 AM

Malaysian Women Halal Entrepreneurs:  Factors Influencing The Entrepreneurial Performance in International Business

Author :Rozailin Abdul Rahman

Presenter : Rozailin Abdul Rahman

11.50-12.10 PM

Compulsive Online Shopping In Malaysia

Author : Chuah Soo Cheng

Presenter : Chuah Soo Cheng

11.50-12.10PM

Green Sukuk: Malaysia Taking the Lead

Author :JS Keshminder

Presenter : JS Keshminder

11.50 -12.10 PM

Effects of Islamic Spirituality in Sustaining Ethical Consumer Decision Making

Author :Suhaimi Mhd Sarif

Presenter : Suhaimi Mhd Sarif

12.10 -12.30 PM

Likelihood of Using Online Banking Services among Consumers: Application of Logit Model

Author :Jarita Duasa

Presenter : Nur Hidayah Zainal

12.10-12.30 PM

Developing Shariah Complaint Equity-based Crowdfund Model towards Malaysian Low Carbon Consumer society

Author :Rafia Afroz

Presenter :

12.10-12.30 PM

Halal Consumption Determinants: The Mediating Role of Risk Perception and Muslim Lifestyle

Author :  Nik Kamariah Nik Mat

Presenter : Nik Kamariah Nik Mat

12.30-12.50 PM

The Factors that Influence Impulse Buying Behaviour among Muslim Credit Card Holders.

Author :Siti Hajar Salwa Ahmad Musadik

Presenter : Siti Hajar Salwa Ahmad Musadik

12.30-12.50 PM

The Influence of Student Perceptions on The Teaching Method of Accounting Lecturers and Student Learning Motivation as Moderating Variables with Learning Achievement in Accounting Courses

Author :Rechiwati

Presenter : Mustanwir Zuhri

12.30-12.50 PM

Syariah Compliance Human Milk Sharing Online System

Author :Zilal binti Saari

Presenter : Zilal binti Saari

PARALLEL SESSIONS


DAY 1 – 30 OCTOBER 2018 (2.15pm – 3.45pm)

SESSION 2

TRACK A: DIGITAL BUSINESS

ROOM: Auditorium 1

SESSION CHAIR: Assoc. Prof. Dr. Tan Peck Leong

SESSION 2

TRACK B: FAMILY ECONOMICS/CONSUMER FINANCE

ROOM: Auditorium 2

SESSION CHAIR: Puan Norzehan Abu Bakar

SESSION 2

TRACK C: DIGITAL BUSINESS

ROOM: Seminar Room

SESSION CHAIR: Dr Carol Teo  Boon Chui

2.15-2.35 PM

Examining the Credibility of User-Generated Beauty Contents (UGBC) on YouTube in Influencing Young Consumers Purchase Intention

Author :Mazzini Muda

Presenter : Mazzini Muda

2.15-2.35 PM

Criteria and Priorities of Secondary School Students in Choosing Their Educational Pathway: A Selection Process by Analytic Hierarchy Process

Author :Muhammad Adidinizar Zia Ahmad Kusairee

Presenter : Muhammad Adidinizar Zia Ahmad Kusairee

2.15-2.35 PM

Digital Economy, Innovation and Competition: Scope For Consumer Welfare Under Competition Law in Malaysia

Author :AngayarKanni Ramaiah

Presenter : AngayarKanni Ramaiah

2.35-2.55 PM

Puchase Intention of Malaysian Consumers: The mediation of Perceived Ease of Use and Perceived Usefulness in Social Commerce

Author :Nurkhalida  Makmor

Presenter : Nurkhalida  Makmor

2.35-2.55 PM

The Moderator Effect of Household Income Towards Parental Investment

Author :Nuraini  Abdullah

Presenter : Nuraini  Abdullah

2.35-2.55 PM

Disentangling Effectiveness of Advertisement Content: Evidences from Eye Tracker Data

Author :Noreldzaihan Mohd Rais

Presenter : Noreldzaihan Mohd Rais

2.55-3.15 PM

The Influence of Social Media Advertising Elements Towards Purchase Intention of Consumer Products among Undergraduates in Universiti Putra Malaysia

Author :Syuhaily Binti Osman

Presenter : Syuhaily Binti Osman

2.55-3.15 PM

Smart Partnership and Women Micro-Entrepreneurs in TanjungKarang-

Author :Salwana Hassan

Presenter : Salwana Hassan

2.55-3.15 PM

Determining factors for the adoption of  mobile banking in Islamic banking

Author :Ismah Osman

Presenter : Ismah Osman

3.15-3.35 PM

Does Advertisement and Celebrity Endorsements Influence of Korean Cosmetic Products Purchase Intention? Empirical Evidence among Netizen in Kotasamarahan, Sarawak

Author :Pressca Neging

Presenter : Pressca Neging

3.15-3.35 PM

Family Friendly Policies, Working Women &  IR 4.0  How Relevant Are We to the Future Workplace?

Author : Geetha Subramaniam

Presenter : Geetha Subramaniam

3.15-3.35 PM

The Adoption of Socially Responsible Investment among Investors

Author :Ismah Osman

Presenter : Ismah Osman

PARALLEL SESSIONS



DAY 2 – 31 OCTOBER 2018 (11.00am – 12.30pm)

SESSION 3

TRACK A: CONSUMER SERVICES

ROOM: Auditorium 1

SESSION CHAIR: Dr Chuah Soo Cheng

SESSION 3

TRACK B: DIGITAL ECONOMY

ROOM: Auditorium 2

SESSION CHAIR: Dr Rozita Naina Mohamed

SESSION 3

TRACK C: OTHER FIELDS

ROOM: SEMINAR ROOM

SESSION CHAIR: Dr Salwana Hassan

11.00-11.20 AM

Civil Servants Intention in Seeking Counselling Services

Author : Chong Han Xi

Presenter : Ahmad Hariza Hashim

11.00-11.20 AM

Are The Orang Asli Ready for The Digital Economy

Author :Doris Padmini Selvaratnam

Presenter :

11.00-11.20 AM

The Role of Environmental Education in Waste Segregation-At-Source Behaviour Among Households in Putrajaya

Author : Cheng Kai Wah

Presenter : Cheng Kai Wah

11.20-11.40 AM

The Influence of Product Attributes on Malaysia's Young Consumer Purchase Decision of Makeups: The Mediating Effects of Perceived Brand Image, CEO's Image and Quality.

Author :Khalilah  Abd Hafiz

Presenter : Khalilah  Abd Hafiz

11.20-11.40 AM

Social Security and Economic Well Being among The Indigenious Community at Pos Legap, Perak

Author : Doris Padmini Selvaratnam

Presenter :

11.20-11.40 AM

Geodemographic Characteristics of Peri-Urban Area and Retail Format Choice: A Conceptual Model and Implications

Author :Melinda Yunos

Presenter :

11.40-12.00 PM

Financial Consumer Protection from Shariah Persepctive: Extracting the Principles from the Quran and Sunnah

Author :Nur I'ffah Bt Muhammad Nasir

Presenter : Nur I'ffah Bt Muhammad Nasir

11.40-12.00 PM

Assessing Factors Affecting Samsung Microwave Brand Choice

Author :Rosidah Musa

Presenter : Rosidah Musa

11.40-12.00 PM

Examining Consumer Acceptance Towards Innovation of Nutritional Food Waste in Malaysia

Author :Razmah Mahmod

Presenter : Faizah Mashahadi

12.00-12.20 PM

Sustainable Livelihoods Framework for Woman Entrepreneur in Indonesia: A Case Study

Author : Achsania Hendratmi

Presenter : Achsania Hendratmi

12.00-12.20 PM

Intensity of Consumer Education and Social Media towards Consumer Empowerment among Malaysian Consumers

Author :Nurul Nadiah Syahida Tajurahim

Presenter : Nurul Nadiah Syahida Tajurahim


PARALLEL SESSIONS

DAY 2 – 31 OCTOBER 2018 (2.00pm – 3.30pm)

SESSION 4

TRACK A: CONSUMER DECISION MAKING

ROOM: Auditorium 1

SESSION CHAIR: Assoc. Prof. Dr. Geetha Subramaniam

SESSION 4

TRACK B: FAMILY ECONOMICS/CONSUMER FINANCE

ROOM: Auditorium 2

SESSION CHAIR: Assoc. Prof. Dr. Nor Hashima Hashim

2.00-2.20 PM

Eye Cannot Lie! Validating Effectiveness of Muslimah Fashion Brand Content Marketing: Analysis of Eye Tracker Data

Author :Rosidah Musa

Presenter : Nur Syakirah  Ahmad

2.00-2.20 PM

Store Image Attributes on Customer Satisfaction of Convenience Store and Implications on Retail Innovation: The Malaysian Shopper Experience

Author :Carol Teo  Boon Chui

Presenter : Carol Teo  Boon Chui

2.20-2.40 PM

Contemporary Debate on Freedom of Speech and Expression Concerning to Film Censorship Laws in Malaysia

Author :Md. Zahidul Islam

Presenter : Md. Zahidul Islam

2.20-2.40 PM

Financial Stress Predictors for Civil Service Sector Employees

Author : Husniyah Abd. Rahim @Abdul Wahab

Presenter : Husniyah Abd. Rahim @Abdul Wahab

2.40 – 3.00 PM

Disentangling The Factors Influencing Social Commerce Adoption in Klang Valley

Author :Janiffa Saidon

Presenter : Janiffa Saidon

2.40 – 3.00 PM

Disequilibrium and Divinity Salience as Invariant Structures in the Halal Executives’ Experience of Eudaimonia

Author :Jalilah Ahmad

Presenter : Jalilah Ahmad