7 August 2025 (Virtual Sessions) & 8 August 2025 (Physical Event)
Nilai, Negeri Sembilan, Malaysia
Theme: TRANSFORMING ASEAN: INCLUSIVE AND SUSTAINABLE FUTURES THROUGH AI AND DIGITAL INNOVATION
ASEAN is one of the world's largest and most dynamic markets with a projected population of 626 million. It represents one of the most dynamic and expansive markets globally, with vast economic potential and growth opportunities. This demographic strength, together with rapid urbanisation, technological advancements, and rising regional integration, make it a perfect environment for innovation, investment, and sustainable development. To this end, policymakers, industry leaders, researchers, and civil society must work together to collaborate to solve challenges like economic disparity, environmental sustainability, and digital transformation to leverage this potential effectively.
In this context, the Faculty of Economics and Muamalat, Universiti Sains Islam Malaysia (USIM) is proud to organise the 2nd ASEAN School of Business Network (ASBN) Conference, a premier platform for knowledge exchange, professional networking, and strategic collaboration. Launched in 2023, ASBN is a significant project to enhance the relationship between academic institutions and the business community in the area with the collaboration of with Universitas Islam Indonesia (UII), Universiti Sains Islam Malaysia (USIM), Eastern Visayas State University (EVSU), Philippines, and Rangsit University International College (RSU), Thailand.
We invite academics, researchers, industry experts, policymakers, and practitioners to participate as presenters, strategic partners, or sponsors in this exciting conference.
Together, let’s shape a more innovative and inclusive ASEAN future!
Topics
The 2nd ASBN Conference welcomes paper submissions under the following sub-themes but not limited to;
Economics
• AI-Driven Economic Growth in ASEAN
• AI and Digital Innovation in Islamic Finance and Banking
• The Role of Digital Currency and Central Bank Digital Currencies (CBDCs) in ASEAN
• Sustainable Economic Policies through AI and Big Data Analytics
• Financial Inclusion and Digital Payment Systems in ASEAN Emerging Markets
• Islamic FinTech: Opportunities and Challenges in ASEAN
• Blockchain for Transparency in Islamic Finance Transactions
• Zakat, Waqf, and Sadaqah Management through Digital Platforms
• Halal Industry 4.0: AI and Big Data in Halal Management
• Islamic Social Finance and Financial Inclusion in ASEAN
• Green Sukuk and Sustainable Investment in the Digital Era
• Green Economy and AI: Opportunities and Challenges
• Impact of Digital Transformation on ASEAN’s Labor Market and Gig Economy
• Emerging topis in Economics
Marketing Management
• AI-Powered Consumer Insights and Personalization
• Digital Marketing Strategies for ASEAN SMEs
• Influencer Marketing, Social Media, and AI-Driven Branding
• Sustainable and Ethical Marketing in the Digital Era
• Blockchain and Transparency in Digital Advertising
• Big Data Analytics for Market Segmentation and Targeting
Entrepreneurship and Social Sciences
• AI and Digital Innovation for Startups and SMEs in ASEAN
• Social Entrepreneurship in the Digital Age
• Impact of AI on Traditional and Indigenous Businesses
• Empowering Women Entrepreneurs through Digital Platforms
• Digital Inclusion and Entrepreneurship in Rural Communities
• Future of Work: AI and the Changing Workforce in ASEAN
Accounting and Financial Management
• AI in Financial Reporting and Fraud Detection
• The Future of Auditing: AI and Automation
• FinTech, Islamic Finance, and Digital Reporting and Audit Banking in ASEAN
• Cryptocurrency, Blockchain, and Financial Regulation
• Risk Management in AI-Driven Financial Decision Making
• Green Finance and Sustainable Investment Strategies
Strategic, Operation Management nd Management Technology
• Digital Supply Chain Management and AI Optimization
• AI in Business Decision-Making and Strategic Planning
• Industry 4.0 and ASEAN’s Digital Transformation
• Cybersecurity Challenges in Digital Business Operations
• Sustainable and Smart Cities: AI for Urban Development
• Disruptive Technologies and the Future of ASEAN Industries
Human Capital Management
• AI-Powered Talent Acquisition and Workforce Analytics
• Remote Work, Digital Transformation, and Employee Well-being
• The Role of AI in Learning & Development for Workforce Upskilling
• HR Tech and the Future of Performance Management
• Ethical AI and Workplace Diversity in ASEAN
• AI and Emotional Intelligence in Leadership and Management
Publication
ALL ACCEPTED PAPERS will be published in conference e-proceeding (with e-ISBN).
Abstract / Full Paper Template
https://docs.google.com/document/d/1Hs9IjiE8TNguEKS6LNtPQC6dIIsregy7/edit?tab=t.0
Registration and Submission
a. Registration and submission of Full Paper must be done electronically through the online submission system.
- Click on the "Registration" menu to create ConfBay Account and proceed for conference registration by logging in the system.
- Click on "Online Submission" menu to submit your full paper.
b. Submission Template / Format - Strictly follow the template which can be downloaded at "Download Menu"
