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Important Dates (GMT +8:00)

  1. Abstract Deadline: 31 May 2024
  2. Abstract Acceptance Notification: 15 June 2024
  3. Full Paper Deadline: 15 July 2024
  4. Acceptance Notification: 30 July 2024
  5. Camera-ready Paper Deadline: 30 August 2024
  6. Early Bird Deadline: 15 July 2024
  7. Payment Deadline: 30 August 2024


International Conference on Marketing, Entrepreneurship and Economics 2024

The conference organizer cordially invites academics, practitioners, scholars, researches, policy makers and postgraduate students to participate whether as presenter or participant in this coming conference. 

International Conference on Marketing, Entrepreneurship and Economics 2024 (ICMEE 2024)

Oral & Poster Presentation
The Waterfront Hotel, Kuching, Sarawak, Malaysia
8 – 10 October 2024 (Tuesday – Thursday)

Pre-Conference Workshop
International Conference
Bus Tour Visit


Universiti Kuala Lumpur Business School


UiTM Cawangan Melaka


Business Events Sarawak (BE Sarawak)


WMIT Group Sdn Bhd

The International Conference on Marketing, Entrepreneurship, and Economics 2024 aims to bring together experts, academicians, scholars, researchers, postgraduate students, industry expert and concerned public from around the world to exchange ideas, discuss recent developments, and explore emerging trends in the fields of marketing, entrepreneurship, and economics. The conference will feature keynote speeches, panel discussions, paper presentations, and networking opportunities, providing a platform for participants to share their insights, experiences, and research findings. Topics of interest may include but are not limited to marketing strategies, consumer behavior, innovation in entrepreneurship, economic policy, sustainable development, and globalization. The conference promises to be a valuable opportunity for collaboration, learning, and professional growth in these interconnected disciplines.

1.    Provide a platform for exchange of ideas and information among academicians, researchers, postgraduate students, industry experts and concerned public.
2.    Facilitate presentation of findings and issues on matters related to Marketing Innovation, Entrepreneurial Growth, and Economic Resilience.


The conference cordially invites academics, practitioners, scholars, researchers, policy makers, government agencies or any relevant parties to participate to present their oral or poster papers in ICMEE2024. Please submit your abstract via online at http://submit.confbay.com/conf/icmee2024.  All submitted abstract/papers will be reviewed by our scientific reviewers. Authors of accepted abstracts are required to submit a full paper consisting of a paper title, author(s) list, address and e-mail, abstract, introduction, methodology, results and discussion, conclusion, acknowledgement and references. The manuscript should be prepared using Times New Roman with font size 12. The manuscript should be written in not more than 15 pages, single-spaced (maybe word count is better) including tables and figures.

Submission topics of interest are organized into below categories, but are not limited to:

Marketing Innovation
•    Consumer Behaviors
•    Product and Brand Management
•    Marketing Channels
•    Retailing Issues
•    Business Communications and Advertising
•    Customer Relationship Management
•    Marketing Strategy
•    International Marketing
•    Technology Marketing
•    Selling and Sales Management
•    Research Methods in Marketing
•    Business to Business (B2B) Marketing
•    Ethical Issues in Marketing
•    Environmental Marketing
•    Non-Profit Marketing
•    Business to Consumer (B2C) Marketing
•    Innovations in Marketing
•    Emerging Issues in Marketing
•    Sports Marketing
•    Fashion Marketing
•    Arts Marketing
•    Tourism Marketing
•    Hospitality Marketing
•    Branding and Destination Imaging
•    Events Marketing
•    E-Marketing
•    Tools and Applications in Mobile Marketing
•    Marketing and Social Media
•    Marketing Analytics
•    New ways of building Brands
•    Digital marketing

Entrepreneurial Growth
•    Digital Business
•    Global Business
•    Operation Management
•    Supply Chain
•    Halal Supply Chain
•    Halal Business
•    Entrepreneurship and Institutions
•    Entrepreneurship, Growth and Competitiveness
•    Entrepreneurship and regional development
•    Policy Entrepreneurship
•    International entrepreneurship
•    Corporate and Strategic Entrepreneurship
•    The role of universities in entrepreneurship
•    Entrepreneurial finance and venture capital
•    Innovation and technological entrepreneurship
•    Entrepreneurship and governmental support
•    Social and community entrepreneurship
•    Green entrepreneurship
•    Entrepreneurial culture
•    Entrepreneurship and gender
•    Entrepreneurial learning and communities of practice
•    New businesses survival
•    Social entrepreneurship
•    Digital economics

Economic Resilience
•    Gig economics
•    Financial wellbeing
•    Banking Sector Resilience
•    Monetary Policy Impacts
•    Financial Sector Development
•    Fiscal Policy & Economic Growth
•    Government Investment Strategies
•    Human capital development
•    Public-Private Partnerships
•    Government Stimulus Measures
•    Regulatory Frameworks
•    Infrastructure Investment
•    Regional integration and trade
•    Agriculture development and food security
•    Social well-being
•    Ageing Population and wellbeing
•    Economics of environment and sustainability
•    Green economy and climate change resilience
•    Inclusive growth and poverty reduction
•    Islamic Economics
•    MADANI Concept
•    Sustainable Development Goals (SDGs)

All registered and accepted submissions have the following publication opportunities:

i.    Conference Proceedings
All accepted and registered abstracts will be published in the Conference Proceedings. The Conference Proceedings will be published with an eISBN Number.

ii.    Indexed (MyCite/ ERA/ Scopus) Publications
Full Paper Submissions for conference proceedings will be subjected to a double-blind review process. Selected papers will be published in MyCite/ ERA/ SCOPUS Journals. Publication is also subject to satisfactory revision of papers as shall be required by the journal editors. Additional fee for journal publication will be required upon acceptance of paper.


Specific Instructions to Authors
Margin – Manuscripts must be in single spacing, font size 12 in Times New Roman and all margins: 1.5 inches (left) and 1 inch (top, right and bottom).
Length – Manuscripts are maximum 15 pages (including references, attachments, tables and graphical information).
Tables – must be placed as part of the text. DO NOT attach tables at the end of the manuscript.
Software – Manuscript must be submitted in MS Word form ONLY.
Title – Written in uppercase, bold, size 14 and centered.
Author/s – Name, address, email and contact number of all authors, font 12, Times.
Abstract – between 250-350 words “Times New Roman” size 12.
Keywords – should not more than FIVE keywords.
Title/sub-title – Written in uppercase, bold, size 12 and left margin.
Tables/ Figures – title of the tables/figure should be written on the top of the tables/figure. Times New Roman, font 12, Bold, lower case, centered.
Reference – Should be in the last part of the article (before any attachments/appendixes), in alphabetical order, according to American Psychological Association (APA) style.

Link for download sample paper – Download Sample Paper

ICMEE2024 Secretariat:
Email: secretariat.icmee@gmail.com
Phone: +603-8890 3062 (Office)
Address: 93C, Jalan Diplomatik
Presint 15, 62050 PUTRAJAYA


1. Registration and submission of abstract, poster, full paper/camera-ready must be done electronically through the online submission system.
2. For First time user, click on the "Registration" menu to create ConfBay Account, and proceed for conference registration by logging in the system. For existing ConfBay user, proceed Login.
3. You must enter a valid email address. All notification will be sent via registered email.
4. If you wish to make submission, please register as "Presenter".
5. Click on "Online Submission" menu to submit your full paper / manuscript, and follow the procedure.
6. Before you proceed to register online, please ensure readiness of the following necessary documents:-

a. For Student - Scanned Copy of Student ID
b. Manuscript - Abstract / Full Paper