REGISTRATION AND SUBMISSION SYSTEM FOR
Conference Website: https://incomar.uitm.edu.my/index.php
The Institute of Business Excellence, Universiti Teknologi MARA will be organizing the 10th International Conference (10th INCOMaR) to bring together academics, industry players, and policymakers in the fields of retail, services, marketing, tourism, and hospitality. The international collaboration partners for this edition are Lyceum of the Philippines Laguna (Philippines) and Alagappa University (India). In addition, two international universities have also expressed interest in becoming international partners, namely West Visayas State University (Philippines), and Universitas Brawijaya (Indonesia).
“Artificial Intelligence and Service Innovation to Drive Business Digital Transformation”
The International Conference on Marketing and Retailing (INCOMaR) will retain its excellence in providing a platform for global participants to share their research findings, ideas and experiences with academics, scholars, researchers and industry players from different parts of the world through its 10th event (10th INCOMaR 2025). Today, organisations are embracing the predisposition of incorporating sustainability into their overall strategic approach, realising that doing good may help them succeed and accomplish the reputation that is highly regarded among various stakeholders.
TRACKS
The scope of 10th INCOMaR 2025 includes, but is not limited to, the following:
• Trust-Building in Business Sustainability
• Building Consumer Trust Through Transparent Supply Chains
• Ethical Business Practices in Retail and Hospitality
• Service Innovation for Sustainable Growth
• Reimagining Service Models for Long-Term Viability
• Developing innovative service solutions to reduce environmental impact.
• Leveraging AI to Personalize Sustainable Consumer Experiences
• Using technology to align personalized services with sustainability goals.
• Circular Economy Strategies in Retail and Hospitality
• Customer Engagement and Trust
• Empowering Customers Through Sustainability Education
• Smart Inventory Management to Minimize Waste
• The Role of Leadership in Fostering a Culture of Trust and Innovation
• Empowering the workforce to drive sustainable practices
• Building alliances across industries for shared sustainability objectives
Publication Opportunities
All accepted full papers will be given the option to publish in e-proceedings, or in journals indexed by MYCITE (free of charge), or in journals indexed by SCOPUS (subject to additional publication fee).
Journal Indexed by MYCITE (the list of the journal will be updated from time to time)
1. The Journal of Emerging Economies and Islamic Research (JEEIR)
2. The Journal of International Business, Economics and Entrepreneurship (JIBE)
3. TEAM Journal of Hospitality and Tourism
4. ASEAN Entrepreneurship Journal (AEJ)
Journal Indexed by SCOPUS (the list will be updated from time to time)
1. Journal of Information Systems Engineering and Management (JISEM)
2. Journal of Information and Communication Technology (JICT)
3. Malaysian Journal of Consumer and Family Economics (MAJCAFE)
4. Global Journal Al-Thaqafah (GJAT)
Registration and Submission
a. Registration and submission of Full Paper must be done electronically through the online submission system.
• Click on the "Registration" menu to create ConfBay Account and proceed for conference registration by logging in the system.
• Click on the "Online Submission" menu to submit your abstract(s) / full paper.
b. Abstract and Full Paper Format - Strictly follow the template which can be downloaded at "Download menu".