8.30am - 9.00am

Registration of Participants (Online)

9.00am - 9.15am

Welcoming Speech and Opening by:

Professor Dr Jaafar Pyeman
Director, Institute of Business Excellence
Universiti Teknologi MARA (UiTM) Shah Alam
MALAYSIA

9.15am - 10.00am

Keynote Speaker:

Professor A. Parasuraman
Emeritus Professor of Marketing
and
James W. McLamore Chair Emeritus
University of Miami, USA

Title: “A Sustainability-Service Quality [SSQ] Framework: Implications for Researchers and Practitioner”

10.00am - 10.30am

Break

10.30am - 11.30am

Guest Speaker:

Dato’ Sohaimi Shahadan
President
ASEAN Chamber of Commerce and Industry

Title: Business in New Normal

11.30am – 1.00pm

Parallel Session 1

1.00pm - 2.30pm

Lunch

2.30pm – 5.00pm

Parallel Session 2

9.00am – 10.00 am

Parallel Session 3

10.00am – 10.30am

Break

10.30am – 11.45am

Parallel Session 4

11.45am - 1.15pm

Parallel Session 5

1.15pm – 2.30pm

Lunch

2.30pm – 4.30pm

Parallel Session 6 (Room 1)

Complimentary Workshop on SmartPLS (Room 2)

4.30pm - 5.00pm

Award Ceremony  and Closing

5.00pm

End of Event