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Important Dates (GMT +8:00)

  1. Abstract Deadline: 6 August 2021
  2. Abstract Acceptance Notification: 6 August 2021
  3. Full Paper Deadline: 11 August 2021
  4. Acceptance Notification: 9 August 2021
  5. Camera-ready Paper Deadline: 20 August 2021
  6. Presentation Link Deadline: 20 August 2021
  7. Payment Deadline: 9 August 2021




In view of the Covid-19 pandemic and travel restrictions, presenters are required to submit their video presentation before 19 August 2021.

Further details on the video presentation guidelines and the link to upload the video presentation are available at 


Organisations have always been resilience in overcoming business trials and tribulations throughout centuries. Whenever facing a crisis, no solution is a guaranteed success. The only thing that is guaranteed for business survival is responsiveness.

How would the organisations know the marvel strategies to adapt by maintaining the operations endurance in the face of an escalating global pandemic crisis and yet striking the balance with public health needs and priorities?

This 8th INCOMaR conference intends to harness various discussions on effective business strategies embolden by the organisation's quandary in being resilient in fronting a pandemic with this magnitude that has not been seen for a few decades.

Prospective authors are cordially invited to submit original and unpublished works for publication and presentation at the conference. All accepted papers will be published in the refereed journals that are indexed by Malaysia Citation Centre (MCC). Selected papers have the potential to be published in high-indexed journals i.e. Scopus, ERA (subject to the compliance with journal’s guidelines, terms and conditions and acceptance by the editors and review committee).

Topics to consider may include but are not limited to the following:

  • Halal Marketing/ Retailing/ Logistics

  • Retail Merchandising

  • Customer Retention and Loyalty

  • Marketing Communication

  • Artificial Intelligence

  • Big Data Management

  • Digital Brand Management

  • Business Resilience in Digital Era

  • Business Economy and Technology Sustainability

  • Consumer Behaviour and Technology

  • Cross Culture Study

  • Customer’s Insights

  • Data Analytics

  • Digital Marketing

  • Digital Talent Management

  • Digital Entrepreneurship

  • Digital Education

  • E-Commerce

  • E-Government

  • E-Learning

  • E-Service Quality

  • Event Management and Technology

  • Financial Technology

  • Global Marketing and Retailing

  • Global Supply Chain and Technology

  • Halal Business and Marketing

  • Hospitality and Tourism Business

  • Human Resource Information System

  • Information Systems and Technology

  • IR 4.0

  • Innovation

  • Mobile Technology

  • Multi-channel/Omni-channel

  • Office System and Management

  • Organisational Development and Technology

  • Social Media Business and Marketing

  • Transport and Technology

Registration and Submission

a.      Registration and submission of Full Paper must be done electronically through the online submission system.
        •    Click on the "Registration" menu to create ConfBay Account and proceed for conference registration by logging in the system.
        •    Click on the "Online Submission" menu to submit your abstract(s) / full paper.

b.     Abstract and Full Paper Format - Strictly follow the template which can be downloaded at "Download menu".