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Important Dates (GMT +8:00)

  1. Abstract Deadline: 15 December 2022
  2. Abstract Acceptance Notification: 16 December 2022
  3. Full Paper Deadline: 23 December 2022
  4. Acceptance Notification: 6 January 2023
  5. Camera-ready Paper Deadline: 3 February 2023
  6. Presentation Link Deadline: 17 February 2023
  7. Payment Deadline: 3 February 2023


The 9th International Conference on Marketing and Retailing (INCOMaR 2023)


Prospective researchers and authors are invited to submit their original and unpublished empirical or conceptual manuscripts. Registration and submission of Abstract(s) and Full Paper(s) must be done electronically through the online submission system.

Conference Website: https://incomar.uitm.edu.my/index.php

The 9th INCOMaR 2023 Conference will be organized by the Institute of Business Excellence (IBE), Universiti Teknologi MARA that aims to bring together the academicians and industry players in the area of tourism, hospitality, retailing and marketing throughout the region and across the globe. The International collaborators that will host the conference will be Imam Abdulrahman Bin Faisal University, Kingdom of Saudi Arabia, Barathisdasan University, India and Alagappa University, India. Our local partners are Institut Tadbiran Awam Negara (INTAN) Sabah and Sabah State Government. The theme of the conference is:

"Industry-Academia Linkages for Business Sustainability"

The International Conference on Marketing and Retailing (INCOMaR) will retain its excellence in providing a platform for global participants to share their research findings, ideas and experiences with academics, scholars, researchers and industry players from different parts of the world through its Ninth event (9th INCOMaR 2023). Today, organisations are embracing the predisposition of incorporating sustainability into their overall strategic approach, realising that doing good may help them succeed and accomplish the reputation that is highly regarded among various stakeholders.

Topics to consider may include but are not limited to the following:

    •    Artificial Intelligence
    •    Big Data Management
    •    Digital Brand Management
    •    Business Resilience in Digital Era
    •    Business Economy and Technology Sustainability
    •    Customer Retention and Loyalty
    •    Consumer Behaviour and Technology
    •    Cross Culture Study
    •    Customer’s Insights
    •    Data Analytics
    •    Digital Marketing
    •    Digital Talent Management
    •    Digital Entrepreneurship
    •    Digital Education
    •    E-Commerce
    •    E-Government
    •    E-Learning
    •    E-Service Quality
      •    Event Management and Technology
      •    Financial Technology
      •    Global Marketing and Retailing
      •    Global Supply Chain and Technology
      •    Halal Marketing/Retailing/Logistics
      •    Halal Business and Marketing
      •    Hospitality and Tourism Business
      •    Human Resource Information System
      •    Information Systems and Technology
      •    IR 4.0
      •    Innovation
      •    Marketing Communication
      •    Mobile Technology
      •    Multi-channel/Omni-channel
      •    Office Systems and Management
      •    Organisational Development and Technology
      •    Retail Merchandising
      •    Social Media Business and Marketing
      •    Transport and Technology

      Registration and Submission

      a.      Registration and submission of Full Paper must be done electronically through the online submission system.
              •    Click on the "Registration" menu to create ConfBay Account and proceed for conference registration by logging in the system.
              •    Click on the "Online Submission" menu to submit your abstract(s) / full paper.

      b.     Abstract and Full Paper Format - Strictly follow the template which can be downloaded at "Download menu".