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Important Dates (GMT +8:00)

  1. Full Paper Deadline: 31 March 2019
  2. Acceptance Notification: 31 March 2019
  3. Camera-ready Paper Deadline: 31 March 2019


Parallel Presentations Schedule is now Available at Conference Website. 

See you at IBE, UiTM on Tuesday 30th October 2018 at 830am.

Click for direction to IBE: Location 


The global digital transformation is already having a massive impact on the region’s economies and the nation. As consumers, we are at the heart of the digital economy, accounting for more than 50 percent of GDP. The digital economy refers to a broad range of economic activities that use digitized information and knowledge as key factors of production which includes the internet, cloud computing, big data, FINTECH and other new digital technologies to collect, store, analyze, and share information digitally and transform social interactions. The digitization of the economy creates benefits and efficiencies as digital technologies drive innovation and fuel job opportunities and economic growth which permeates all aspects of society, influencing the way people interact and bring about broad sociological changes.

Hence this year’s 22nd International MACFEA Conference is focused on a very important theme that aims at highlighting the importance of the digital economy which has the potential to radically change the social environment and economic activities in the country. Understanding the digital economy remains a challenge because of its complexity and this conference provides a platform to disseminate research findings and panel discussions in preparing the consumer and society in understanding the Fourth Industrial Revolution which is built on the digital economy. Hence, the 22nd International MACFEA Conference aims to provide a platform for MACFEA members, academia, researchers, students, practitioners, service providers and government officials to share their views on the main and sub-themes to ensure a deeper understanding on how consumers and society can leverage on digital innovation.


1.    To share views on the current state of the digital economy in Malaysia. 
2.    To share research findings and to promote a better understanding on the role of the digital economy in Malaysia, particularly how digital technologies may impact and transform both business practices and societies.
3.    To share research findings in the area of consumers and society in the digital economy especially related to e-commerce, mobile commerce, economic and consumer policy. 
4.    To highlight various consumer related issues and share research findings notably in the areas of consumer services and protection, consumer education and sustainable practices. 
5.    To create networking among MACFEA members, academia, policy makers, service providers, researchers, NGOs, students, practitioners and the general public.

Sub Themes

  • Industrial Revolution 4.0 & Digital Economy
  • Digital Consumers in Business and Marketing
  • Consumer Services
  • Consumer Protection and Advocacy
  • Halal Issues and Consumers
  • Consumer Finance
  • Consumer Decision Making
  • Consumer Education
  • Sustainable Consumption
  • Consumer Empowerment and Quality of Life
  • Family Economics
  • Other related fields in consumer studies


  1. Malaysian Journal of Consumer and Family Economics (MAJCAFE) - Scopus Indexed
  2. International Journal of Supply Chain - Scopus Indexed
  3. Management and Accounting Reveiw (MAR) - ERA Indexed
  4. Asia-Pacific Management Accounting Journal (APMAJ) - ERA Indexed
  5. Journal of International Business, Economics and Entrepreneurship (JIBE) - MyJurnal
  6. Journal of Emerging Economies and Islamic Research (JEEIR) - MyCite, ASEAN Citation Index
  7. Advances in International Business Research Journal (ABRIJ) - MyCite, MyJurnal
  8. Jurnal Pengguna Malaysia (JPM)
  9. Social and Management Research Journal (SMRJ)


Participant/Presenter Registration

Online Paper Submission

Location: IBE, UiTM (Click for MAP)



a) Ekonomi Islam

b) Muamalat dan Kewangan Islam

c) Ekonomi Pembangunan dan Pembangunan Wilayah

d) Ekonomi Monetari, Kewangan dan Perbankan

e) Ekonomi Buruh dan Sumber Manusia

f) Ekonomi Sumber dan Alam Sekitar

g) Ekonomi Antarabangsa dan Perdagangan Antarabangsa

h) Ekonomi Pelancongan

i) Ekonomi Jenayah

j) Ekonomi Kesihatan

k) Ekonomi Pengangkutan

l) Ekonomi Maklumat

m) Isu-isu terkini dalam ekonomidan lain-lain.

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