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Important Dates (GMT +8:00)

  1. Abstract Deadline: 31 July 2018
  2. Abstract Acceptance Notification: 31 August 2018
  3. Full Paper Deadline: 15 September 2018
  4. Acceptance Notification: 30 September 2018
  5. Camera-ready Paper Deadline: 7 October 2018
  6. Early Bird Deadline: 15 August 2018
  7. Participant Registration Deadline: 1 October 2018


The 22nd Malaysian Consumer and Family Economics Association (MACFEA) International Conference 2018 (MACFEA 2018)

The conference organizer cordially invites academics, practitioners, scholars, researchers, policy makers of any government to present their papers in the MACFEA 2018.


The global digital transformation is already having a massive impact on the region’s economies and the nation. As consumers, we are at the heart of the digital economy, accounting for more than 50 percent of GDP. The digital economy refers to a broad range of economic activities that use digitized information and knowledge as key factors of production which includes the internet, cloud computing, big data, financial technology (FINTECH) and other new digital technologies to collect, store, analyze, and share information digitally and transform social interactions. The digitization of the economy creates benefits and efficiencies as digital technologies drive innovation and fuel job opportunities and economic growth which permeates all aspects of society, influencing the way people interact and bring about broad sociological changes.

Hence this year’s MACFEA International Conference will focus on a very important theme that aims at highlighting the importance of the digital economy which has the potential to radically change the social environment and economic activities in the country. Understanding the digital economy remains a challenge because of its complexity and this seminar will provide a platform to disseminate research findings and panel discussions in preparing the consumer and society in understanding the Fourth Industrial Revolution which is built on the digital economy. It is hoped that the 22nd MACFEA International Conference will provide a platform for MACFEA members, academia, researchers, students, practitioners, service providers and government officials to share their views on the main and sub-themes to ensure a better understanding on how consumers and society can leverage on digital innovation.


1.    To share research findings or (output) in the area of consumers and society in the digital economy especially related to ecommerce and online purchases.
2.    To share research findings or (output) to promote a better understanding on the role of the digital economy in Malaysia, particularly how digital technologies may impact and transform both business practices and societies.
3.    To share views on the current state of the digital economy in Malaysia.
4.    To highlight various consumer related issues particularly in the areas of consumer services and protection;
5.    To share research findings or (output) related to consumer services and protection as it would contribute to the development of knowledge and values for consumers.
6.    To promote sustainable practices in areas of consumer services and protection
7.    To create networking among MACFEA members, academia, policy makers, service providers, researchers, NGOs, students, practitioners and the general public.

Sub Themes

•    Digital Consumers in Business and Marketing
•    Digital Economy
•    IR 4.0
•    Consumer Services
•    Consumer Protection and Advocacy
•    Halal Issues and Consumers
•    Consumer Finance
•    Consumer Decision Making
•    Consumer Education
•    Sustainable Consumption
•    Consumer Empowerment and Quality of Life
•    Family Economics
•    Other fields in consumer studies


•    Malaysian Journal of Consumer and Family Economics (Scopus)
•    Journal of Fundamental and Applied Sciences - (WOS)
•    Journal of International Business, Economics and Entrepreneurship (JIBE)
•    Journal of Emerging Economies and Islamic Research (JEEIR)
•    Advances in International Business Research Journal (ABRIJ)
•    Jurnal Pengguna Malaysia (JPM)
•    Social and Management Research Journal (SMRJ)


Participant/Presenter Registration

Online Paper Submission


a) Ekonomi Islam

b) Muamalat dan Kewangan Islam

c) Ekonomi Pembangunan dan Pembangunan Wilayah

d) Ekonomi Monetari, Kewangan dan Perbankan

e) Ekonomi Buruh dan Sumber Manusia

f) Ekonomi Sumber dan Alam Sekitar

g) Ekonomi Antarabangsa dan Perdagangan Antarabangsa

h) Ekonomi Pelancongan

i) Ekonomi Jenayah

j) Ekonomi Kesihatan

k) Ekonomi Pengangkutan

l) Ekonomi Maklumat

m) Isu-isu terkini dalam ekonomidan lain-lain.

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